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Since the birth of satellite based remote sensing technology in the 1960s, it has a history of nearly 60 years. After transforming from military to civilian use, satellite based remote sensing technology began commercializing and gradually formed the satellite based remote sensing industry. In the mid-1980s, the satellite based remote sensing industry gradually took shape and developed rapidly. In China, the satellite based remote sensing industry began to rise in the 2010s, and now, only over a decade later, it has developed at an astonishing speed. Today, China has become a major player in the remote sensing industry.
The biggest role of satellite based remote sensing is Earth observation, and its greatest advantage is the ability to observe the Earth on a large scale from space. However, its greatest disadvantage is also due to being in space, as the tropospheric cloud layer between space and the ground severely obstructs optical satellite observation of the Earth. Many might not have a direct understanding of how clouds affect satellite Earth detection. For example, in humid areas, it might be impossible to get a single effective satellite based remote sensing optical image in a whole year. In regions like Yunnan, Guizhou, and Sichuan in China, some areas might not be able to update their imagery even once in three years. Even in other parts of China, the time distribution for obtaining satellite based remote sensing imagery is extremely uneven: effective data is abundant in autumn and winter but scarce in spring and summer, whereas user demand cannot be concentrated at the same time period.
First, timely adjust corporate strategy, especially the original large-scale, high-cost goals, which need to be adjusted. Reassess the market, adjust original strategies, and avoid enterprises being eliminated due to chasing unrealistic high targets and detaching from market realities.
Second, promote the integration of satellite based remote sensing with low-altitude remote sensing. In the strategic adjustment of enterprises, satellite based remote sensing companies should not be limited to satellites. They should pay attention to general aviation remote sensing and UAV (unmanned aerial vehicle) remote sensing, complement each other's weaknesses, leverage their strengths, and form a more complete Earth observation system. Simultaneously, they should improve the data sharing system, and enterprises can consider collaborative supplementation. Local governments should also introduce policies to support general aviation and low-altitude economies, which can both promote enterprise development and improve local Earth observation capabilities, realizing resource sharing between government departments and enterprises and institutions.
Third, exploring overseas markets is a necessary path for all satellite based remote sensing companies that own satellites. Remote sensing satellites are not just for China; there is a global need. However, each country has its unique conditions, and using Chinese sales methods for foreign users is challenging to open up sales channels. Therefore, it is necessary to develop specialized strategies and methods tailored to foreign conditions, particularly by having overseas partners and intermediaries.
Finally, satellite based remote sensing only acquires images, whereas users ultimately need the information expressed by these images. Users need multiple services; thus, satellite based remote sensing companies should provide comprehensive services. Not only should they provide standardized satellite based remote sensing images, but also information mining, information analysis, and other information services to meet market demands. Satellite based remote sensing companies and geographic information companies must integrate or unify to expand their user base. Satellite based remote sensing, aerial remote sensing, and UAV remote sensing services should not only focus on To G (government) and To B (business) services but ultimately achieve To C (individual user) services.
